Ad Populum, owner of Party City, acquired Toys "R" Us Canada's branding and consumer data as part of the retailer's insolvency

BusinessNov 8 at 6:00 AM – Nov 8 at 7:15 AM3 outletsCanada

Winnipeg Free Press

Consumer data increasingly lucrative asset in company insolvencies Nov 8 at 6:00 AM

Times Colonist

Consumer data increasingly lucrative asset in company insolvencies Nov 8 at 6:00 AM

Toronto Star

Consumer data increasingly lucrative asset in company insolvencies seen Nov 8 at 6:49 AM