Maybelline New York has updated its tagline to Maybe. We're born with it. Maybe. It's Maybelline and named Miley Cyrus global brand ambassador
Celebrity – 3 outlets
Los Angeles Times
Miley Cyrus Joins Maybelline as Global Brand Ambassador for Its Reimagined “Maybe” Tagline seen
The Guardian
Maybe it’s a new tagline. Maybe it’s more punctuation. Maybelline’s 35-year-old slogan has an update
KING 5
After more than 3 decades, Maybelline New York removes 'she' from iconic tagline
After more than three decades, Maybelline New York changes 'she' from iconic tagline