Researchers found the National Cattlemen’s Association downplayed the beef industry's climate impact and spread misinformation about methane emissions starting in the 1990s
Science – 6 outletsUnited States
Boston Herald
Inside Big Beef’s ‘90s campaign to rewrite its climate story
Hartford Courant
Inside Big Beef’s ‘90s campaign to rewrite its climate story
Orlando Sentinel
Inside Big Beef’s ‘90s campaign to rewrite its climate story
South Florida Sun Sentinel
Inside Big Beef’s ‘90s campaign to rewrite its climate story
The Mercury News
Inside Big Beef’s ‘90s campaign to rewrite its climate story
The San Diego Union-Tribune
Inside Big Beef’s ‘90s campaign to rewrite its climate story